Everything you need to write about MMXII.
Boilerplate, screenshots, and brand assets — free to use in coverage of MMXII and Tools for Film. For anything not here, or for interview requests, get in touch and we'll turn it around quickly.
Copy and paste.
Use either version verbatim. Both are written to be quoted without editing.
MMXII is the toolmaker for analogue photography. Its first product, Tools for Film, is a darkroom app that tracks chemistry, guides processing, and keeps a permanent record of every roll you develop.
MMXII is the toolmaker for analogue photography. Tools for Film, its first product, is a darkroom app built for people who actually shoot and develop film. It models the real workflow — mixed chemistry as a tracked batch, rolls as working inventory, processing as a guided run with an agitation timer that manages each stage — and archives the result so nothing disappears into a camera roll. Its Insights view turns that archive into a feedback loop across stocks, developers, and dilutions. The name is the year it began: MMXII, 2012. Physical tools, apparel, and editorial follow the app.
Product imagery.
Cleared for editorial use in coverage of MMXII. Click any image to open it at full resolution, then save. Please don't composite these into mockups that imply features the app doesn't have.
The mark.
The MMXII skull is the primary mark. Use it on dark grounds wherever possible, and don't recolour, rotate, or stretch it. The wordmark is set in a serif with wide letter-spacing; where you can't reproduce that, plain "MMXII" in a serif face is fine.
Talk to a human.
Interview requests, review access to the private beta, and anything you need that isn't on this page — email is the fastest route and reaches us directly.
Press enquiries are handled by Rob Tyler, Founder.
